2. Canada’s new Anti-Spam Legislation (CASL) Bill C-28 is taking effect in July 1 2014. Anyone maintaining any kind of customer database needs to be aware of new restrictions and the steps they need to take to ensure continued marketing success.
CASL will impact anyone marketing to Canadian consumers. http://www.
- The Canadian tourism sector employs over 600,000 people.
- It generated $22.7 billion in government revenue for 2011.
- It accounted for 2% of Canada’s 2011 GDP.
Festivals & Events Ontario will be producing the 2014 edition of the Festivals & Events in Ontario Guide, in partnership with the Ontario Tourism Marketing Partnership Corporation (OTMPC). This one-of-a-kind consumer publication is the ultimate source for festival and event listings throughout Ontario.This digest-sized, easy to carry, full-colour publication will have a 12-month shelf-life and will list festivals and events taking place from April 1, 2014 to March 31, 2015. Distribution of 250,000 copies is scheduled to begin early March 2014 and will be available for download in a web edition on the www.ontariotravel.net and
www.festivalsandeventsontario. ca websites.Deadline date to submit your events online has been EXTENDED to Friday, December 13, 2013
“Just a few years ago entrepreneurs around the world who dared to combine social cause with commercial activity were often locked out of the market place because they didn’t fit the cookie-cutter business model. That model is changing rapidly as consumers are becoming far more savvy and socially minded. Entrepreneurs are starting to say, Well if there is no place for me in the existing market I’ll just create my own’.” http://www.virgin.com/
Nelson Mandela once said that “Sport has the power to change the world…it has the power to inspire. It has the power to unite people in a way that little else does. It speaks to youth in a language they understand. Sport can create hope where once there was only despair. It is more powerful than government in breaking down racial barriers.” http://
internationalpoliticalforum. com/nelson-mandela-sport-has- the-power-to-change-the-world/