APG newsletter #1

Preamble: This newsletter is proposed as part of the greater plan for  the Allied Promoters Group to advance our collective business practices and the sport of motocross through communication and collaboration. It will be a highlight reel of current issues relevant to the APG members (in the opinion of your humble editor ) and business profiles . This will be sent out on a bi-weekly basis during the offseason. Circulation will be limited to APG members but will not include sensitive internal topics. Frequency will drop to monthly during race season. The format is to be simple text, minimal comment with links to topics of interest.
Any feedback on the concept or submissions for content would be welcomedchris@waltonraceway.ca
I am considered archiving these newsletters in a Google group, Linkedin group, WordPress blog or facebook group to encourage ongoing comments and expanded discussion. I would be interested in knowing if this met with approval, interest or any preference of content. chris@waltonraceway.ca
Congratulations to all involved in getting the APG to this point. It is certainly a milestone in the progression of the sport. I have been involved as an organizer since 1970 and rate this as one of half dozen significant pivot points in the evolution of motocross in Canada over that span of time.
Content:  Issue #1 December 2013
1. We have all marvelled as  MotoGP racers walk away from high speed crashes. The credit goes to well engineered track design and to the riders equipment. Who would have thought competitive riders would be wearing airbags? And that these would be available off the shelf as retail items!  http://www.pidcock.com/pages/news/pidcocknews/alpinestars-tech-air-race-suit–reduced-price-online.htm The question is, how soon will we see these designs being tested and available for offroad racers and what ‘impact’ will that have on our racer community.

2. Canada’s new Anti-Spam Legislation (CASL) Bill C-28 is taking effect in July 1 2014. Anyone maintaining any kind of customer database needs to be aware of new restrictions and the steps they need to take to ensure continued marketing success.

CASL will impact anyone marketing to Canadian consumers.  http://www.business2community.com/trends-news/4-questions-canadas-new-anti-spam-legislation-0683077#qmutpQvuQ550FbeL.99

3. With the year end approaching it is a great time to pause and reflect on the nature and direction of our respective businesses. As motocross enthusiasts we tend to view what we do as ‘running races’. I would offer we are in fact operators of ‘Tourism Destinations’ and are part of the business of Sports Tourism. http://en.wikipedia.org/wiki/Tourism#Sports_tourism
  • The Canadian tourism sector employs over 600,000 people.
  • It generated $22.7 billion in government revenue for 2011.
  • It accounted for 2% of Canada’s 2011 GDP.

Recent research by Deloitte has found strong links between an increase in tourism — whether it’s for business or pleasure — and growth in Canadian exports. In other words, strengthening tourism can have a positive impact on Canadian companies and the economy overall.   http://www.deloitte.com/report
Take advantage of resources such as this
Festivals & Events Ontario will be producing the 2014 edition of the Festivals & Events in Ontario Guide, in partnership with the Ontario Tourism Marketing Partnership Corporation (OTMPC). This one-of-a-kind consumer publication is the ultimate source for festival and event listings throughout Ontario.
This digest-sized, easy to carry, full-colour publication will have a 12-month shelf-life and will list festivals and events taking place from April 1, 2014 to March 31, 2015. Distribution of 250,000 copies is scheduled to begin early March 2014 and will be available for download in a web edition on the www.ontariotravel.net and www.festivalsandeventsontario.ca websites.
Deadline date to submit your events online has been EXTENDED to Friday, December 13, 2013
Thinking this way and presenting our business in this manner has the potential to open new doors of general support, sponsorship, government programs and broader fan base. Just as Richard Branson writes about creating your own marketplace ….

Just a few years ago entrepreneurs around the world who dared to combine social cause with commercial activity were often locked out of the market place because they didn’t fit the cookie-cutter business model. That model is changing rapidly as consumers are becoming far more savvy and socially minded. Entrepreneurs are starting to say, Well if there is no place for me in the existing market I’ll just create my own’.”  http://www.virgin.com/richard-branson/creating-your-own-market-place#!

4. By way of example Walton Raceway has engaged various partners through Ontario’s  FIT energy program to open a new event centre in 2012.  http://fit.powerauthority.on.ca/what-feed-tariff-program . In 2011 , partnering with Ducks Unlimitewww.ducks.ca , the federal Green Plan initiative and local conservation auhorities, there was a wetland development adjoining the motocross track which includes bicycle and foot paths for visitors.
5. Congratulations are in order to Gopher Dunes as their race team has completed a deal to put past national champ Colton Facciotti on Honda Canada sponsored CRF450s for the 2014 season. www.facebook.com/Team-Honda-Canada-GDR
6. Something to recall on those days when you question your own good judgement for pursuing this enterprise

Nelson Mandela once said that “Sport has the power to change the world…it has the power to inspire. It has the power to unite people in a way that little else does. It speaks to youth in a language they understand. Sport can create hope where once there was only despair. It is more powerful than government in breaking down racial barriers.”  http://internationalpoliticalforum.com/nelson-mandela-sport-has-the-power-to-change-the-world/