APG newsletter # 2

Preamble: This newsletter is part of the greater plan for  the Allied Promoters Group to advance our collective business practices and the sport of motocross through communication and collaboration. It will be a highlight reel of current issues relevant to the APG members (in the opinion of your humble editor ) and business profiles . Any feedback on the concept or submissions for content would be welcomed chris@waltonraceway.ca
After a few weeks of power outages, internet interruptions, blizzards and ice storms it is a great time of the year for some introspection – how did 2013 really go, what can be learned from it and where what are our goals for 2014. Some key questions to ask , whether about the APG or our businesses.
1) What is the single biggest untapped opportunity that we have not capitalized on as a enterprise?
 2) What is the single biggest risk that you worry could disrupt our future momentum if we fail to address it?
3) What is the one thing we could do to screw it all up in the first year of APG?
Much as we we speak of pro level sports success being mostly mental so to are the aptitudes of winning independent business people. Here is a good refresher list of mental habits to build on
13 Things Mentally Strong People Don’t Do
1. They Don’t Waste Time Feeling Sorry for Themselves
2. They Don’t Give Away Their Power
3. They Don’t Shy Away from Change
4. They Don’t Waste Energy on Things They Can’t Control
5. They Don’t Worry About Pleasing Everyone
6. They Don’t Fear Taking Calculated Risks
7. They Don’t Dwell on the Past
8. They Don’t Make the Same Mistakes Over and Over
9. They Don’t Resent Other People’s Success
10. They Don’t Give Up After the First Failure
11. They Don’t Fear Alone Time
12. They Don’t Feel the World Owes Them Anything
13. They Don’t Expect Immediate Results
But at the same time maintain some balance “Imagine life as a game in which you are juggling some five balls in the air. You name them – work, family, health, friends and spirit … and you’re keeping all of these in the air. You will soon understand that work is a rubber ball. If you drop it, it will bounce back. But the other four balls – family, health, friends and spirit – are made of glass. If you drop one of these they will be irrevocably scuffed, marked, nicked, damaged or even shattered. They will never be the same. You must understand that and strive for balance in your life.” Brian Dyson,  former CEO of Coca Cola  http://www.virgin.com/richard-branson/juggling-life#!
#DIDYOUKNOW For the year end review you may want to know how the industry is performing nationally. Download the 2012 The Canadian Annual Industry Statistics Report Summary from MMIC . The 2013 stats will be up in a month or so, meanwhile … Over one hundred and three thousand new units of motorcycles, scooters and ATVs plus parts and accessories were sold during 2012 at an estimated retail value of one billion, four hundred and fifty-seven million dollars ($1,457,028,000). ATVs accounted for 50.94 percent of total new units sold while motorcycles and scooters made up the remaining 49.06 percent. By dollar value, new motorcycle sales accounted for 48.67 percent of the total retail value of sales and new ATV sales accounted for 51.33 percent of the total retail value of new unit sales. In 2012, 71.18 percent of new motorcycle and scooter retail sales occurred in the spring and summer from April to September inclusive, and 28.82 percent in the fall and winter combined. New retail sales for ATVs in 2012 were 60.18 percent in the spring and summer from April to September inclusive, and 39.82 percent in the fall and winter combined. There were approximately 1085 authorized motorcycle dealers and 875 authorized all-terrain vehicle dealers across Canada in 2012. http://www.mmic.ca/content.asp?ContentId=1058
#IDEA – How about a motocross Fan Hall of Fame ?? e.g. When it comes to recognizing the fans who do the most for the sports they love, ESPN is selecting inductees to the Fan Hall of Fame for a second year in a row. The recognition provides a hat tip to the voices that help lift the lovers of these teams to whole new levels. http://mashable.com/2013/12/18/espn-fan-hall-of-fame-metrics/
In planning marketing strategies it is definitely time to reflect on what we learned about mobile video in 2013 and think about what we need to know for 2014. It has been a watershed year for the advertising industry as a whole, but especially for those in the mobile video ad space. What We Learned About Mobile Video Advertising In 2013 http://adage.com/article/adcolony/mobile-video-heat/245743/#%211.We learned video is currently the fastest growing ad format in mobile, and mobile is the fastest growing channel across all digital ad spending. Mobile advertising is expected to blow past desktop by 2017, with much of this growth catalyzed by mobile video.
2. We learned mobile is 20 percent of global Internet traffic, and ad views on mobile devices tripled year-over-year. Eyeballs are shifting to mobile at an astounding rate.
The whole energy drink industry is under pressure to amend it’s marketing tactics and submit to increased regulation . The end result may have profound impacts on our sports sponsorships in coming years  and is something to keep an eye on http://www.pe.com/business/business-headlines/20131216-industry-monsters-countersuit-tossed-out.ece

Rogers Communications Inc. has signed a new broadcast deal for NHL rights in Canada that will give them exclusive rights to all NHL games, on all platforms for the next 12 years. The deal effectively shuts out TSN, its chief rival, from NHL hockey games. So is it possible TSN may look to motorsports to fill the vacated air time especially with the success of SX and outdoor mx in the USA. The value of the broadcast rights and associated sponsorships could be leveraged in our favour.  http://www.theglobeandmail.com/sports/hockey/what-does-the-new-rogers-deal-mean-for-hockey-fans/article15600779/

When you get your staff together for the year end strategic review … there’s nothing more annoying than a meeting that goes on and on and on. As a manager, it’s your job to make sure people don’t go off on tangents or give endless speeches. But how can you keep people focused without being a taskmaster or squashing creativity? The Harvard review has a good guide here
http://blogs.hbr.org/2013/12/the-seven-imperatives-to-keeping-meetings-on-track/Even seemingly solid sponsor relationships can shift – look no further than Rocky Mountain ATV/MC has announced that it will partner with MX Sports and join the AMA Amateur National Motocross Championship presented by AMSOIL as the title sponsor. http://www.mxsports.com/articles/2190_rocky-mountain-atvmc-as-title-sponsor
Until next time …