APG – newsletter #3 – is it March already (finally)?

It won’t be long now before all those jobs that didn’t get done last fall will reappear from under the snow – STILL not done! Plus the snow gremlins will have been at work pulling down fences, splitting pipes and wreaking all sorts of havoc. But once the sun is shining and the temperature climbs back up it won’t look all that bad.
Productivity is what we all need to get through the work. The bit about post it notes caught my attention in this item “You’ll never have a sink full of dirty dishes if you follow Toyota’s productivity secret”  http://qz.com/183999/how-toyotas-productivity-guru-and-thousands-of-post-it-notes-changed-my-life/
Todd Cuban has an interesting take on what we should offer for the spectator experience at sports events . If you don’t know who he is, Cuban made his fortune selling out to Yahoo and parlayed that into a bigger fortune with professional sports teams and new media investments . He is an outspoken and original thinker. http://blogmaverick.com/2014/02/23/my-2-cents-on-sports-marketing-and-what-i-learned-from-smu-basketball-this-week/
There is general agreement that our sport is not doing anything significantly different from what we were doing 10 years ago.  When we are ready to start thinking big here are some great examples of companies redefining the business of athletic entertainment. ” THE WORLD’S TOP 10 MOST INNOVATIVE COMPANIES IN SPORTS” http://www.fastcompany.com/3026313/most-innovative-companies-2014/the-worlds-top-10-most-innovative-companies-in-sports
Ever been frustrated by the failure of you emails to reach their intended audience? Sometimes you need to pause and think really carefully about what they see at their end. Here are some great tips on how to write subject lines (and yes I went though it to compose the subject of this email) http://www.fastcompany.com/3026313/most-innovative-companies-2014/the-worlds-top-10-most-innovative-companies-in-sports
With motocross so closely aligned with energy drink marketing it seems prudent that the sport should have a policy and message in place for damage control given the continuous stream of media critique.  The day that the main stream media links something nasty to energy drinks and mx every track owner will get getting calls from the press seeking comments on whatever it is they have latched onto. Hemming and harring will not be an appropriate response. http://www.vocativ.com/underworld/drugs/new-teen-gateway-drug-energy-drinks-secret-ingredients/
One of the frustrations of being self employed is being spread so thin that nothing gets done properly . At some point you will need to prioritize , refocus and delegate to move forward.An interesting way to frame that decision point is too ask the question “When do you feel the strongest at work?”
Just when you have started to believe the gloom and doomsters you read this

“Construction crews have started clearing land in Punta Gorda for the future Florida Tracks & Trails facility. Twenty-six miles of leisure trails for ATVs, go carts and motorbikes. Bike tracks for Motocross races. A 40-acre paintball park. A 15,000-seat amphitheater that will host major national musical acts. A man-made recreational lake complete with cabanas and white sandy beaches. All that and more will be packed into the sprawling Florida Tracks, Trails and Entertainment complex in Punta Gorda. Construction recently started on the 1,000-acre “adventure park” on Burmont Road, and organizers say it could open as soon as the end of the year — barring bad weather and other delays. Organizers envision the place coming alive every Thursday through Sunday with the buzz of ATVs and motorcycles, the splat of paintball guns and the sounds of live bands in the amphitheater.”

If you were to believe the scuttlebut then Red Bull blew their sponsorship wad on the Sochi Olympics   –  did you notice that Red Bull has also fired up the Red Bull Air Race World Championship again after a few years hiatus?   And a point of interest is that a leading contender this year is a Canadian from London Ontario,  Pete McLeod !  http://www.redbullairrace.com/en_INT/article/introducing-pete-mcleod

Watching the Olympic athletes try and win and fail was inspiring and captivating . A reminder that to succeed in our sports, our  lives and our businesses …

“You have to do the hard things. The things that no one else is doing. The things that scare you. The things that make you wonder how much longer you can hold on.” http://www.businessinsider.com/hard-things-you-need-to-do-to-be-successful-2014-1

This newsletter is part of the greater plan for  the Allied Promoters Group to advance our collective business practices and the sport of motocross through communication and collaboration. It will be a highlight reel of current issues relevant to the APG members (in the opinion of your humble editor ) and business profiles . Any feedback on the concept or submissions for content would be welcomed chris@waltonraceway.ca

Until next time …